What if you could double your revenue or triple or quadruple it, within a year?
What if it didn’t cost you any money at all?
Well, you potentially sitting on a gold mine if you are already building your list.
If you don’t grow your list, let’s see why it is so so so important to every business.
In these days you can connect with almost anyone on social media.
You can build your relationships there and give value on those platforms.
But let me tell you a story about my mentor,
who happened to be in the hospital to give birth.
And all of a sudden, one of her social media accounts,
which played a crucial part in her marketing,
got shut down.
Well, this won’t happen to many of us in this scenario,
but the message of this story is that we do not control any of the social media platforms.
What you can control though is your own list.
A well-nurtured list is key to any business’s strategy,
which can lead them to double their income.
Let me give you some examples of what well-nurtured,
personalised email marketing could do to business owners.
Here you are some of the examples:
800% Increase in Annual Revenue
Grew list of Leads from 2,000 to 85,000 (42.5x)
Grew customer base from 200 to 6,000
(LKR Social Media)
Increased annual revenue by 312%
Grew revenue by 3x
Increased lead capture 308%
Opened 60 franchises
Grew customer retention rate to 96%
(Iron Tribe Fitness)
The goal is…
…to stay on top of their minds,
…to give them a value which is relevant to your offer and your lead magnet they opted-in,
…to maintain a relationship,
…to get to know them better,
…to become an authority,
…to increase Click-Through Rate
…to win them as your clients.
How to set up a Nurture Campaign?
Focus on these things when you set up your nurture campaigns.
Identify your goals Before and after the sale you have to deliver different messages to guide your leads or customers to the next step in their customer journey.
Who and What?
What problem are you helping them to solve?
Who is your ideal client persona?
What are their desires and fears?
What do they want to accomplish and what do they want to avoid?
If you know who you are talking to, you can craft your messages personalised to their needs and interests.
Lead With Value
Provide value first and leave the pitching for later.
“Jab, jab, jab, right hook!” – Gary Vaynerchuck
Set up a timeline for the nurture emails
How long does it take your leads in average to convert?
30 days, 3 months, 2 years?
Send value and offers at the right time to them.
If your leads usually convert around 3 months, then don’t stop after 3 emails in the first month.
Keep sending them value and information that will lead them to become your customers.
Optimise Your Campaign
Always measure and improve your campaigns.
For this, you have to know what data you will measure.
Identify your Key Performance Indicators and keep measuring them.
Types of Nurture Campaign Emails
Best Practices email
Personal email Resources email
What to include in your emails
Make them personalised, even though they are automated.
Keep it short and sweet, especially in the beginning. You don’t want to overwhelm them.
Stay consistent, as it’s key. In the beginning, you can set up expectations about how often you are going to message them.
Add a link to your recent and more importantly relevant social media post.
Keep the content of your emails relevant to them.
Add one call to action.
Add a compelling subject line.
What to measure in your Nurture Campaigns?
Click-through rate Number of new leads Conversion rate Unsubscribe rate
Not all of the benefits from your lead nurturing campaign can be measured in money and numbers though.
Think about the connections, reputation, number of followings on social media and brand awareness.
These things are all important “side effects” of a good nurture campaign and marketing.